Aner Tal

Dr. Aner Tal is a Visiting Professor at the University of Maryland. His research focuses on irrationality and cognitive distortions. Specifically, he examines how our environment influences behavior, evaluation and experience without our awareness. Currently, he is interested in how people evaluate AI products, as well as in biases relating to judgment of truth, morality, and quality. His work has been featured in the media in both Israel and the US, including NPR, The Los Angeles Times, The New York Times, and CNN, as well as the Israeli Yediot Aharonot, Haaretz, Israel Today, and Channels 1 and 2.

Professionally, Dr. Tal has consulted for companies in different sectors, including tech, government, and consumer goods. In this work he helps companies improve their products, designs, and presentation of information in a way that would be friendlier and more effective with customers.
Dr. Tal’s academic background includes a PhD in Marketing from Duke University, a post-doc from Cornell University, an MBA (Marketing) and MA (Philosophy), both with honors, from Tel-Aviv University, and a dual BA in Economics and Accounting from Tel-Aviv University.

Academically, Dr. Tal serves as the head of the marketing specialization at The College of Law and Business in Ramat-Gan, Israel, where he has also served as the head of the International Program. He has taught courses in Entrepreneurship and Product Development, Marketing, Applied Psychology, and Behavioral Economics, and has guided research seminars for both graduate and undergraduate students.